After 250,000 bouncing balls, Sony Bravia needed another way to show colour, so its agency Fallon and director Jonathan Glazer decided to use paint. In “Paint,” a condemned tower block in Toryglen, Glasgow, was covered in 70,000 litres of environmentally friendly paint. It was the sequel to “Balls”.
The film used more than 1,400 separate explosions, made with imitation fireworks, to throw the paint across the building. The film was shot by a crew of 200 people over 10 days in July 2006.
The project had a reported budget of nearly two million pounds and premiered in the UK on October 17, 2006. Campaign magazine named the Sony Bravia work its “Campaign of the Year” for 2006.
Like “Balls,” it sold a television by showing what colour could feel like. It shows why the best follow-up to a famous ad is usually a new idea in the same spirit.
Leave a Reply