The stunt was a live event, not a filmed commercial, so this is CBS LA’s news report on the billboard.
In August 2026, drivers on Sunset Boulevard in Los Angeles looked up and saw something that should not have been there: a house built into a billboard about 30 feet above the street, with a man living inside it. Behind a bay window was a fully furnished living room with a couch, and the man wore pajamas, drank coffee, ate cereal and scanned the street through a pair of binoculars.
It was a stunt for Netflix’s sci-fi thriller “The Last House,” starring Greta Lee and Wagner Moura and directed by Louis Leterrier. The film follows a family sealed inside their home, with the whole town trapped too, and its tagline asks, “How long can you survive?” The billboard turned that idea into something people could see from their cars. The man talked to people below by waving and holding up a whiteboard with messages, including “Stuck in here.”
The set was built at the corner of Sunset Boulevard and Selma Avenue and reportedly air-conditioned for the performer’s comfort. The Drum names the live experience studio Extra Credit as the agency behind it, and My Modern Met names the performer as Nathan Shoop, an LA-based actor and experiential producer. The stunt ran for a few days around the film’s August 7 release, and Netflix later posted a video of him leaving the billboard to answer fans’ questions.
News crews and social media carried the footage far beyond Los Angeles. The film itself opened with 27.5 million views in its first three days and was Netflix’s most-watched title that week, though no source shows how much of that came from the billboard. What the stunt does show is a simple rule of good outdoor advertising: if the ad puts a real person in the story, people will stop, look, and tell someone else about it.
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